Evolution of
The Logo

A MARK OF GREATNESS

Evolution of
The Logo

A MARK OF GREATNESS

For an organization that has lived for 100 years, it’s no surprise to find changes to both the name and the logo over time. In 1921, the original name Motion Picture Relief Fund, Inc. established an organization for the industry. As the years moved on, in an effort to keep pace with a changing audience and a changing industry, the name became Motion Picture & Television Fund. More recently, the acronym MPTF took center stage, and color was added to the icon. In 2020, in anticipation of our 100th year anniversary, the infinity sign representing the “00” of 100 was added to bring renewed focus to our circle of giving, the infinite circle of philanthropy and compassion, and the tag line exemplifying the people of this great industry: Caring is Infinite.